Custer County Tourism will not be distributing Event Grants for 2024. They will focus on an out-of-county marketing campaign as per their 2024-2026 Marketing Plan.

Article VII, Section F of CCTB Bylaws: The CCTB may, but is not obligated to, consider distributing up to ten percent (10%) of lodging tax revenue for distribution to tourism-based events, projects and/or entities, provided that the recipient event, project or entity meets the marketing and advertising criteria established by the CCTB.


The CCTB Special Events Marketing Fund provides mini-grants. These non-reimbursable funds are not required to be repaid to CCTB.

Grant application requests will be presented in person, by an individual representing the organization or business requesting the grant. For a grant request to be considered, the request must be made in person.

The CCTB will review countywide grant requests on an annual basis during the November board meeting, which shall follow a community outreach event sponsored by the CCTB. The funds will be allocated from the following year’s budget and made available in January. If special event marketing funds are remaining after November, additional funding requests may be heard at the regularly scheduled May meeting.

Priority will be given to marketing special events that:

  • Encourages overnight stays in the county by out-of-county visitors.
  • Encourages tourism in the off-season or shoulder seasons (October-April).
  • Includes an evaluation of the impact their event will have on the county, such as attendance, taxable lodging sales and other projected county sales revenues contributed to the event.


Members and their families of CCTB and the County Commissioners are ineligible to submit requests for funding on behalf of any applicant, or to perform any in-kind services for any applicant(s) in conjunction with the request. Members having a perceived conflict of interest will abstain from the matter.


In order for an organization to qualify for CCTB Special Events Marketing funding, applicants must meet the following requirements:

  1. Proposals must be presented to the CCTB using the Special Event Marketing Grant Application Form [Adobe Acrobat Reader required]. Download and print the form, or contact us to receive a form by email.
  2. An applicant will be required to make an oral presentation with the application to the CCTB.
  3. The CCTB must be notified in advance of any changes in dates, times or location for the event and the reason for the change.
  4. Funded event marketing should recognize the contribution of the CCTB by display of the CCTB logo on all printed materials. A link to should also be displayed on the website of the grant recipient when applicable.
  5. The Grantee shall submit copies of paid marketing invoices to the CCTB within 60 days following event to document expenditures of grant funds. In the event granted funds were not used for intended purpose to market the event, the funds shall be returned to the CCTB.
  6. Funded events shall have submitted and will obtain all required permits for the event.

Any amendments to the Special Events Marketing Policy shall be recommended at a regular CCTB meeting for which the matter appeared on the agenda; and upon majority vote be approved or not approved. This document was approved and adopted by motion of the Custer County Tourism Board this 9th day of July 2019.