Cheryl Swartz, Jewelrysmith
104 Main Street • Westcliffe, CO 81252 • 937.750.7272

What do you love about the Wet Mountain Valley?

I love the awe-inspiring vistas, in both earth and sky, which influence much of my work. We also enjoy the growing presence of music and the arts as well as the small town lifestyle.

How did you end up owning a business in Custer County?

Having been a jeweler/metalsmith for many years, I just brought the business with me when we moved here.

How important is tourism and visitor spending to your business?

I am very grateful and happy to say my business has been mainly supported by local residents, although a significant portion is based on tourism.

How did COVID impact your business?

The shop was closed for about a month, then opened on a “by appointment” basis until the vaccine came about. Nevertheless, we did well despite the pandemic.

What are some of your favorite things about owning a tourism-related business in Westcliffe?

It is very enjoyable to meet people from elsewhere and hear their stories.

~Cheryl Swartz